Variable Data Printing (VDP) also called Variable Information Printing, Database Publishing, or Personalized Printing is used to customize each and every document within a run of digital printing. It can only be accomplished with digital printing. It harnesses computer databases and digital print devices and highly effective software to create high-quality, full color documents, with a look and feel comparable to conventional offset printing. Variable data printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.
VDP is used to create all types of documents, including postcards, newsletters, welcome/enrolment kits, OMR Sheets and other sales and marketing collateral. Each application can also involve varying degrees of personalization and customization…
Some key applications of Variable Data Printing (VDP)

• Telephone Bills
• Receipts
• Share Certificates
• Statement of Accounts
• Statement of Marks
• University Degree Certificates
• OMR/ICR Forms
• Intimation Forms

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